This program instituted by Coldwell Banker in 1997 is exclusively dedicated to the marketing of high-end resort properties. To help you succeed, the Previews program considers every facet of your property in creating a customized marketing plan that tells the unique story of your luxury home. We construct a targetted campaign to affluent buyers through a mix of high-end sponsorships, upscale publications and web sites. As a result the Previews identity has never been stronger at communicating your home's exceptional nature.
Your Home Is "Showcased"
Your Previews property specialist will conduct preliminary sessions to help identify probable buyers and determine strategies for attracting their interest. Your marketing plan may involve local, national and international advertising, proprietary publications, publicity and even direct mail. For example,
- publications like Unique Homes, the most renowned magazine (and website) for luxury real estate worldwide, contain a dedicated Previews section where Previews properties are showcased each issue.
- our own highly regarded publication Previews Portfolio of Exception Homes is dedicated exclusively to Previews properties helping you broaden your home's exposure in the luxury marketplace.
- other print advertising channels may include the Wall Street Journal (and their Global Edition) that exposes your property throughout North America, Europe and Asia.
Finding A Global Audience
One of the distinct advantages of marketing through Coldwell Banker Previews International is th program's unprecedented international referral system. This network is comprised of the most respected, well-connected luxury property specialists in the world and includes 126,000 sales associates in over 3900 offices worldwide.
We Use Technology That Helps Locate Buyers
Your Previews Property Specialist also understands how to use Coldwell Banker technology to provide your home with broader exposure and make the selling process more convenient. Its power to attract an affluent home buying audience helped coldwellbankerpreviews.com win the Gold Level Award in the League of American Communications Professionals 2005 Spotlight Awards, and helped earn it "Best Real Estate Website" by the Web Marketing Association. The site can also be reached from the home page of coldwellbanker.com with its more than 10 million visitors a year, and through integrated searches on forbes.com and uniquehomes.com.